The RMS Blog

It was a busy week for our friends at MARKETO last week — floating the company on the stock exchange and seeing the price going from $13 @ float to $23 @ first day close.

Nice job folks – keep on truckin’ - http://www.nasdaq.com/symbol/mkto

GREAT news for RMS customers, and all those who use Marketo.

Marketo has just acquired Crowd Factory.

No longer will marketers just be running marketing campaigns and then add on social campaign.  Marketeers now have the option to make every campaign social, amplifying everything using social media.

• You’re already doing email campaigns driving to web pages. Now extend that to social channels to get your friends/contacts.
• Every marketing dollar is now working two or three times as hard.
• Measuring social for the first time [properly].

More info here: Marketo acquires Crowd Factory and here.  Videos are great – a little ‘head-shot’ but great overview.

Sadly, most people think of “advertising” when they think of “marketing.” Marketing — as traditionally defined — is about the Four Ps (Product, Price, Place and Promotion).  Marketing agencies have spent the bulk of their time focused on just the promotion part of those Four Ps. The world — because of technology and connectedness — is forcing marketing agencies back to the entire sphere that encompasses marketing.

Now, more than ever, marketing agencies will be challenged to prove their results and mettle.

It’ll be well worth the three minutes of your day it’ll take you to read this article.

Perhaps its because I am a bespectacled gent … or because I love all things tech … but I think Google Glasses are cool.

Yeah – I know that people dont LIVE being filmed in public – watch this video if you need proof of that statement – but this is great stuff.

One thing is sure – as technology gets off of the becomes wearable, we will get to see some interesting uses of the technology – and many issues of privacy will be raised.  It will again push boundaries and there will be winners and losers.  It is pretty easy to expect that medical science will be a major winner [think long-distance surgery]. But your privacy will be invaded – and “the privacy of your parents generation” will be a thing of the past.  Instead of a someone holding a video camera that you can clearly see, wearable technology will allow it without you knowing it’s even happening.   Just think of the repercussions on government officials, the police, marriages, school playgrounds and such.

I am not a great supporter of stopping any technological advancement because someone shouts “privacy invasion” – but are the technological advances enough to outweigh the inevitable erosion of privacy?